Smith Jones, Performance Media Buyer

Last updated August 5, 2026 · Written in the first person by the author

Who I am

I work as a media buyer on the site described on the about page, which in this vertical means something narrower than the title suggests. I do not write creatives and I do not build landing pages. I decide what to bid, where to bid it, what to cut, and how to make sure the data coming back is telling me the truth. On adult inventory those four decisions account for most of the difference between a campaign that returns and a campaign that quietly drains a deposit.

My route in was unusual: tracking first, media buying second. Early working years went on fixing attribution for people who were spending money without knowing which source it came back from, which is a good education in how much reported performance is an artefact of measurement. That is still the lens I bring to networks: before believing a number, I want to know what generated it.

Where my expertise actually sits

Source-level economics. Two traffic sources inside the same network, the same geo and the same format routinely differ several times over in conversion rate. Almost everything I do operationally is about finding that spread quickly and pricing it. A flat bid pays the same money for both sides of it.

Fraud and quality filtering. I have opinions about proxy and IPv6 exclusion that are less enthusiastic than the feature lists, because both filters remove legitimate traffic alongside the fraudulent kind. Carrier-grade NAT alone makes per-IP frequency capping a blunter tool than it appears.

Attribution plumbing. Macros, S2S postbacks, click IDs and the specific ways source data gets lost in a redirect chain. If source IDs do not survive the trip to your tracker, source-level bidding is theatre.

Compliance as a media constraint, within the limits the terms and conditions set on what I can tell you. Age-verification statutes, card-scheme registration and platform policy do not read like media planning problems, but in 2026 they determine which US states are reachable on tube inventory and which acquirer will process the money behind the offer. I read the statutes rather than the summaries.

How I work on this site

For the adult web traffic comparison and every other page here I start from primary documentation. Network terms come from that network's own help centre and payment pages, read directly and dated. Legal statements come from the statute, the court opinion or the regulator, not from a summary of a summary. When two pages inside the same help centre disagree, which happens more than you would expect, I publish both and say which is which.

There is no paid test campaign running on every platform covered here, and pretending otherwise would be easy and dishonest. Where an honest answer would need one, the page says the number is not published and suggests what to ask support for. I would rather leave a gap visible than fill it with something plausible. What is measured while you read, and what is not, is set out in the privacy policy.

The rules I apply are written down: source hierarchy and conflict handling on the verification standards page, commercial independence on the editorial policy page.

What I will not write

The categories I refuse to work with at all, whatever the commercial arrangement, are listed in the advertising standards. Beyond that: invented measurements from tests that did not happen. Screenshots I did not take. Spend figures I did not spend. This matters more in a vertical where nobody can check you than in one where they can: the temptation is larger and the damage, when it surfaces, is total.

Nor will a network get written up as the best option on every axis. It is never true, and a reader who has opened two accounts will know it in thirty seconds.

Reaching me

If a figure on this site is wrong, out of date, or contradicted by something you can see inside your own account, write to [email protected] with the page and the source. Corrections go onto the page itself with a new verification date. Nothing here gets edited in silence. Other contact routes are on the contact page, and the commercial relationship behind the site in the editorial policy.