About Us
This site publishes analysis of the self-serve advertising networks that sell adult traffic to advertisers. The material available on this subject is, with few exceptions, either sales copy written by the networks themselves or affiliate listicles that copy each other's figures without ever opening the account they are describing. Minimum deposits circulate for years after they change. Format lists include products that were discontinued. Compliance sections stop at "check your local laws." The people reading that material are about to spend their own money, which makes the sloppiness costly.
Published here instead is something narrower and slower: entry terms taken from each network's own documentation with the date they were checked, format economics with published floor prices attached, and the regulatory and card-scheme constraints that decide which inventory an advertiser can actually reach in the United States.
What this site covers
The subject is adult web traffic and how it is bought, treated as a media-buying problem rather than a directory listing. That means four areas in practice.
Network terms. Minimum deposits by payment method, buying models, ad formats available to advertisers, and whether the inventory is directly owned or aggregated through an exchange. These are the figures that determine what a first test costs and what it can tell you, and they are the figures most often wrong elsewhere.
Format economics. Popunder, push, in-page push, native, banner and video pre-roll behave differently on adult inventory than they do on mainstream supply, and published bid floors vary by an order of magnitude between them. Where a network publishes a floor, we cite it; where it does not, we say so and leave the cell empty.
Campaign controls. Source-level bidding, blacklists, frequency capping, pacing and anti-fraud filters, including the ones that cost you legitimate traffic while they remove fraudulent traffic. A feature list is not useful without the trade-off attached.
Compliance, which the terms and conditions are careful to distinguish from legal advice. State age-verification statutes, federal record-keeping obligations and card-scheme registration rules change what US inventory exists and who can process payments for it. This is the fastest-moving part of the subject and the part most competitors skip.
How the site is funded
This site has a commercial relationship with AdsCompass. Sign-up links carry tracking parameters, and a completed registration can produce compensation. That is the entire monetisation model: there are no display ads, no sponsored placements sold to other networks, and no paid positions in the comparison table.
The relationship shapes which product gets the most detailed coverage. It does not shape the figures. AdsCompass appears in comparison tables on the same factual columns as every other network, and its documented limitations are published on the same pages that recommend it, including the absence of automated CPA-goal bidding and the fact that its reported volumes are self-declared, with no independent audit behind them. Where a competing network has better terms on a specific axis, the page says so. The full disclosure, including what the arrangement cannot buy, is on the editorial policy page.
Who writes it
Smith Jones, a performance media buyer and analyst working across adult, dating and iGaming traffic, writes and maintains the material here. His working focus is source-level bid control, anti-fraud filtering and post-click attribution, which is also where most of the money in this vertical is won or lost.
Pages carry his name, his role and the date the figures were verified. Where an answer would require a live paid campaign on a platform he has not run one on, the page says so. Fuller background is on the author page.
How pages get made
Research comes before writing, and it comes from primary sources. Network terms are read from the network's own help centre, payment documentation or terms of service. Legal statements come from statutes, court opinions, regulator publications or card-scheme rules. Aggregator listings and competitor articles are not treated as sources, because they are the mechanism by which stale figures spread.
Every figure carries a verification date. When two sources disagree, both are published with attribution rather than one being quietly chosen. When a figure cannot be confirmed anywhere, the cell is left empty and labelled. The full method is on the verification standards page, and the rules governing commercial influence on editorial decisions are on the editorial policy page.
What this site will not do
Measurement here stops at page-level analytics with no advertising tags attached, as the privacy policy sets out. It will not publish invented measurements. No screenshots from campaigns that were never run, no conversion rates from tests that did not happen, no "we spent $2,000 across five networks" when nobody spent anything. A fabricated number is checkable, and being caught with one would rightly end the site's usefulness.
Ranking networks by score is also out. Scores in this niche are decorative, and they are the standard vehicle for selling position. Comparison tables here use factual columns only.
Nothing here promotes content or offers outside legitimate advertising. What we will not cover, and what we expect any advertiser reading this to avoid, is set out in the advertising standards.
Corrections and contact
Terms in this market change quarterly and published pages go stale. If a figure here is wrong or out of date, we would rather hear it from a reader than leave it standing. Write to [email protected] with the page, the figure and a link to the current source, and the correction goes onto the page with a new verification date. Other routes, including editorial and partnership contacts, are on the contact page.