Advertising Standards
This site is about adult web traffic and the advertising bought on it, which is a legal business subject to real constraints. Those constraints exist for reasons that are not bureaucratic: the same supply chains that carry lawful adult advertising have been used to distribute material involving minors and material published without the consent of the people in it. This page states plainly what this site will not cover, what obligations sit on advertisers and platforms in this space, and where to report abuse.
Absolute limits
Material involving minors. Nothing on this site will describe, assist, promote or link to any platform or technique associated with sexual material involving anyone under 18, including AI-generated depictions and material where age is deliberately ambiguous. There is no editorial context in which this is discussed as a traffic source. Reports go to the National Center for Missing and Exploited Children's CyberTipline in the United States and to the Internet Watch Foundation in the United Kingdom.
Non-consensual material. Intimate images published without the consent of the person depicted, including material obtained by hacking, hidden recording, or shared after a relationship ends, is illegal to distribute and will not be covered here as inventory or as an offer type. The US Take It Down Act obliges covered platforms to remove reported non-consensual intimate imagery within 48 hours of a valid request.
Trafficking and coercion. Any offer, platform or traffic source connected to commercial sexual exploitation or coerced performance is outside what this site will describe or promote, whatever its stated legal status in a given jurisdiction.
These are not editorial preferences that a commercial arrangement could change, and the editorial policy explains why no arrangement here reaches that far. No advertising relationship on this site extends to any of the above, and none would be accepted.
Age assurance is the platform's obligation
Since the Supreme Court upheld the Texas statute in Free Speech Coalition v. Paxton in June 2025, state age-verification laws for sites hosting sexually explicit material have expanded quickly, and 26 states had enacted them by August 2026. The obligation falls on the site hosting the content, not on an advertiser sending traffic to it, but the practical consequence reaches every buyer: a landing page that cannot satisfy a gate in a covered state is a landing page that should not be receiving traffic from that state.
What follows describes the obligations as they stand and is not legal advice, a distinction the terms and conditions make explicitly. Advertisers should treat geo exclusion as a compliance instrument as well as an optimisation one, keep age gates on their own properties where they host explicit material, and understand that excluding proxy connections in a campaign builder is traffic hygiene rather than a legal shield. Utah's 2026 statute is the first to address VPN circumvention directly, and its enforcement history since May shows how quickly this ground moves.
Record-keeping obligations
Federal record-keeping under 18 U.S.C. § 2257 binds producers of sexually explicit material. If a page hosts explicit images or video, its operator is inside that scope and needs a custodian-of-records statement; a text pre-lander routing to a third-party site usually is not. The distinction matters because it is routinely misstated in affiliate material, and getting it wrong in either direction is expensive: over-claiming creates obligations you have not met, under-claiming leaves a genuine producer exposed.
Payment-rail obligations
Card schemes impose their own layer independent of statute. Visa's Integrity Risk Program places adult content in its highest-scrutiny tier, requiring acquirer registration, control assessments, mandatory age verification and real-time transaction monitoring. Mastercard operates a separate Specialty Merchant Registration requiring registration before the first transaction and monthly reporting of flagged content.
An advertiser buying traffic is not usually the registered merchant, but anyone selling adult content directly is, and approval is not portfolio-wide: an acquirer cleared for adult content is not automatically cleared for dating. These rules are also why platform moderation rejects creatives that a statute would permit — the acquirer's tolerance, not the law, is often the binding constraint.
Platform policy is a separate constraint again
Who applies these standards in practice, and on what basis, is described on the about page. Every network in this market maintains its own prohibited-content list, and those lists are stricter than the law in places and looser in others. Creatives are rejected for missing 18+ disclaimers, for aggressive audio in video placements, for unreadable legal text, and for destination domains flagged by browser safety systems. Reading a network's prohibited-content documentation before submitting is the cheapest compliance step available, and it is the one most often skipped.
Where to report
How claims on this site are checked before publication is described on the verification standards page, and the person applying those checks on the author page. Reports sent to us are handled under the privacy policy like any other correspondence. Suspected material involving minors: the CyberTipline operated by the National Center for Missing and Exploited Children, or the Internet Watch Foundation in the UK. Non-consensual intimate imagery: the hosting platform's reporting channel, which is subject to the 48-hour removal obligation, and the relevant state attorney general. Deceptive advertising practices in the United States: the Federal Trade Commission.
If something published on this site appears to conflict with these standards, write to [email protected], or use another route from the contact page, and it will be removed or corrected.